![]() “Now more than ever, Nielsen will be able to quickly and aggressively build unique and actionable consumer and shopper insights for our clients,” said Nielsen consumer North America president and CEO John Lewis. The venture will be governed by a board, equally represented by IRI and Nielsen officers and an independent chief executive officer to be recruited from outside both companies. Under the agreement, Nielsen receives 100% of the targeted 100,000-plus households and IRI has access to 86%, with the right to acquire up to 100% after two years. The venture, owned 50-50, will be established using the existing Nielsen household sample and data acquisition infrastructure and will start during the first quarter of 2010. ![]() ![]() Consumer goods analysts Nielsen and IRI have formed a joint venture to process consumer purchase data from a common set of households.
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